LEARNING AND SKILLS
Beyond the
safety rules
How to generate a sustainable, behavior-based safety culture.
Client needs
How to generate a sustainable, behavior-based safety culture. Integrating health and safety into every aspect of the business, setting high standards and using incidents as learning opportunities.
Reduced accidents & injuries
Client needs
Client needs
Reduced compensation claims
Employee wellbeing - Everyone has ownership to keep each other safe
Client needs
Client needs
Reduced absence due to sickness, stress or injury
Client needs
Less reputational damage
Client needs
High psychological safety – where everyone can contribute and speak up
What we think
This is about developing an environment of care and connection, where everyone takes ownership of keeping each other safe and celebrates healthy high performance.
Who is it for?
Safety culture is a whole company effort
Great for engaging people across functions and roles in the power of your safety culture
Any team that needs seamless, evolving processes and systems.
What is a behavior-based safety culture?
Different problems demand different solutions. We work with clients in three ways to suit their business, audience and budgetary needs.
Cost of ignoring a
behavior-based safety culture
Different problems demand different solutions. We work with clients in three ways to suit their business, audience and budgetary needs.
Leadership Experience
30% of employee paid time
Average productivity loss due to poor leadership engagement.
1 employee per people leader
Average turnover due to poor leadership or feeling psychologically unsafe.
Employee Experience
2.5 days per employee
Average absences due to sickness or workplace safety incidents.
5% of the annual wage
Estimated cost of re-work and duplication due to errors, incidents of disengaged employees.
Customer Experience
5% of customers
Average risk of churning due to poor service quality.
1% of customers
Percentage who lodge at least one complaint due to poor team engagement.
Market Research Overview
Different problems demand different solutions. We work with clients in three ways to suit their business, audience and budgetary needs.
Consider program entry point. Some may need recognition and incentives in the reinforce phase first.
Implications & key takeaways for ITA Group to know
Implications & key takeaways for ITA Group to know
Target key stakeholders in Human Resources (HR), Environmental Health & Safety (EHS), and senior leadership by aligning the program with their priorities and plan for ongoing engagement, as buy-in will require collaboration across multiple teams and decision-makers.
Focus on key priorities, such as budget considerations, ROI, incident reduction, and alignment with organizational pain points, to effectively position the Safety Culture System as a strategic, collaborative solution that supports their values and ensures long-term success.
Position the Safety Maturity Scale and Safety Culture System as a refinement of existing practices, focusing on incremental gains and actionable improvements that build on what organizations are already familiar with, while demonstrating how the framework enhances progress tracking and addresses root causes for sustained safety improvements.
Emphasize how the Safety Culture System’s structured, phased approach—featuring tailored diagnostics, engagement strategies, and reinforcement mechanisms—delivers value by strengthening existing safety practices, addressing challenges such as workforce dispersion, and providing a cohesive, customized framework that drives lasting cultural change and sustained safety improvements.
Consider various entry points within this system. Some organizations may be in deeper need of certain aspects of the system, such as recognition and incentives in the reinforce phase. Understand each organization’s biggest pain points and gaps as possible starting points.
Market Research Key Findings to Share with Clients
Almost every organization has a safety model, but:
-
They lack a true culture of safety; the approach is more transactional and reactive
-
There is variation in their assessment cadence
-
They don’t know how to make a culture of safety sustainable
-
Encouraging feedback and buy-in is hard to consistently implement
-
They acknowledge the ROI on safety is tremendously positive
-
The most important aspect in executing a culture of safety is the onsite leadership team
What we do
We work with clients to elevate current programs and develop a sustainable safety culture using behavior-based strategies.
Average productivity loss due to poor leadership engagement.
Diagnose and identify opportunities to meaningfully engage your employees and channel partners
Design a creative program and strategy that speaks to your goals
Engage with leadership to align goals and create safety champions
Activate your leadership strategy, employee development sessions and communication campaigns
Reinforce safety habits using recognition tools and incentives and monitoring key metric
How we do it
Our client collaboration and co-creation process.
Diagnose
Establish current state of safety engagement
Meaningfully connect with employees and channel partners
Understand current norms, habits and attitudes about safety
Inclusions
-
Co-creation workshop
-
Focus groups
-
Diagnostic survey
-
Day-in-the-life walks
-
Decision-maker interviews
-
Insights and definition report
-
Inclusions
-
Safety engagement story
-
Set of safety principles & behaviors
-
Creative concept
-
Architecture high-level design
-
Leadership talk track
-
Executive leadership engagement session
-
Co-creation workshop
Design
Establish goals and purpose
Continuous improvement methodology.
Align with leadership and gain buy-in
Develop messaging for new safety culture
Create end-to-end program design
-
Inclusions
-
Launch event
-
Manager’s guide
-
Communications campaign
-
Films
-
Road show in-a-box
-
Train-the-facilitator program
Engage
Toolkits, Workshops, Campaign, TTF.
Host launch event
Launch communications campaign
Train facilitators and safety champions
-
Activate
Performance dashboard and conversations.
Encourage employees and channel partners to learn and adopt new habits
Host leadership and skills development sessions
Send out manager toolkits
Craft recognition program
Inclusions
-
Leadership workshop
-
Manager’s toolkit
-
Employee workshop
-
Manager’s guide
-
Recognition program launch campaign
-
Safety team briefs
-
Reinforce
Performance dashboard and conversations.
Encourage and nurture teams' new habits
Launch recognition platform
Award incentives for exhibiting key behavior
Track data and assess analytics
Inclusions
-
Recognition platform
-
Team incentives
-
Individual incentives
-
Annual safety award
-
Nudge learning
-
Data & analytics
-
Real-time dashboard
-
Audience size
Test in 1 to 3 pilot locations or teams
Scalable to meet operational needs
Workshops typically happen in groups of up to 18 to ensure maximum participation – but this is flexible
Improves compliance and reduces workplace incidents.
Reduces workers compensation claims and lost time.
Strengthens team performance across all environments.
Boosts employer reputation and increases retention.
Outcomes
Safer teams. Stronger business.
A safety culture helps teams embody physical and psychological safety every day—empowering employees and channel partners for the long-term.
Minimum viable product
Strategic narrative 2D
Half day experiential learning module for everyone
Half day managers module
Even better if...
Strategic narrative 2D + film
Creative concept
Digital invitation
1 day experiential learning modules for all
6 team energizer activities
1 day managers module
Manager guide
3 hour virtual ‘thriving through change’ module
Train the facilitator
Ask the NKD experts...
Transforming how business feels